The Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease ALS (Amyotrophic Lateral Sclerosis) and encourage donations to research . The challenge dares nominated participant to be filmed having a bucket of ice poured on his head and challenging other to do the same.Within 24 hours of being challenged, participant have to record a video, post and tag himself on social media. He has to announce his acceptance of the challenge followed by pouring ice into a bucket of water. Then the bucket is to be lifted and poured over the participant's head. And the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have taken the challenge or donate $100 if they have not. In another version, taking the challenge is done in place of any donation.
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Justin Bieber |
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Kris Aquino |
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Lou Gehrig (famous baseball player who had ALS) |
A-myo-trophic comes from the Greek language . 'A' means no or negative. 'Myo' refers to muscle, and 'trophic' means nourishment- "No muscle nourishment". When a muscle has no nourishment, it atrophies or wastes away. "Lateral" identifies the areas in a person's spinal cord where options of the nerve cells that signal and control the muscles are located. As this area degenerates, it leads to scarring or hardening ("sclerosis") in the region.
As motor neurons degenerated, they can no longer send impulses to the muscle fibers that normally result in muscle movement. Early symptoms of ALS often include increasing muscle weakness, especially involving the arms and legs, speech, swallowing or breathing. When muscles no longer receive the messages from the motor neurons that they require to function, the muscles begin to become smaller. And limbs begin to look thinner as muscle tissue becomes smaller.
No one is sure what brings about ALS. Heredity plays a role in about 5-10% of cases, but the cause is still a mystery and researchers are trying to get to the bottom of it so we can see if we are able to prevent it in the future. Most people with ALS die from respiratory failure because the muscles in the respiratory system begin to fail and the person can no longer breathe on his or her own. Once diagnosed with ALS, the average person is only expected to live 3-5 years longer due to the rapid progression of the disease. Though roughly 10% of people with ALS live for 10+ years after diagnosis.
After the Ice Bucket Challenge went viral on social media, public awareness and charitable donations to ALS charities soared. The New York Times reported that the ALS Association had received $41.8 million in donations from July 29 until August 21. More than 739,000 new donors have given money to the association. ALS Therapy Development Institute reported a ten-fold increase in donations relative to the same period in 2014, with over 2,000 donations made in a single day on August 20, 2014, while Project ALS reported a 50-fold increase.The ALS Association, which had raised $64 million in all of 2013, raised more than $10 million on Thursday, August 21, 2014 alone.
The things people do and how they do those things won't always make sense to every mind. There are still different opinions about this challenge. Maybe, for others, the Ice Bucket Challenge looks like attention-seeking tool, while for some of us, it represents hope. At the end, there's a question "is this the best option?"